Construction of Belgrade Waterfront Iconic Landmark “Kula Belgrade” Commences

• Belgrade Waterfront is anchored by Kula Belgrade, the country’s highest hotel and residential tower featuring an observation deck, and set to house luxurious St. Regis Belgrade, operated by Starwood Hotels & Resorts Worldwide
• Internationally recognized design firm Skidmore, Owings & Merrill Global (SOM) are the project’s appointed designers

Belgrade, Serbia; April 15, 2016: Construction has begun on Kula Belgrade, the highest hotel and residential building in Belgrade Waterfront and Serbia, the master-planned community situated along the Sava River in Belgrade. A ground-breaking ceremony held today marked the occasion, with the attendance of the Prime Minister of the Republic of Serbia Aleksandar Vučić and Eagle Hills’ Board member Mr. Mohamed Alabbar.

Kula Belgrade (Belgrade Tower in English) is approximately 40-storey and over 160 metre high tower overlooking the Sava River and its bridges including the monumental Ada bridge, the Kalemegdan Fortress, the Sava and Danube confluence, as well as a breath-taking panoramic view of the capital. Designed by internationally recognized design firm Skidmore, Owings & Merrill Global (SOM), the tower is set to bring a whole new concept of urban engineering to the construction sector, providing an unprecedented architectural benchmark for property developers in the region.

Combining residential, commercial, hotel, entertainment and leisure outlets, the mixed-use landmark will create a whole new urban space with an open public plaza surrounding it, where celebrations and events will take place, boasting many family-friendly attractions. Upon its completion, it will add a must-see attraction to the city: an observation deck at the top of the tower, the city’s only public observatory at this height, offering panoramic views of Belgrade.

The St. Regis Belgrade will occupy the first nine floors of Kula Belgrade and will offer 125 rooms and suites looking out to the city or River Sava. The hotel will feature a destination restaurant at the top of the tower with panoramic views, all-day dining restaurant, St. Regis Bar, spa, pool, gymnasium, and event and meeting space for special celebrations. Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at over 35 luxury hotels and resorts in the best addresses around the world. The St. Regis Belgrade will introduce the brand’s bespoke hospitality and signature St. Regis Butler Service into Serbia and Belgrade, raising the benchmark for luxury hotel accommodation in the country.

Nikola Nedeljkovic, General Manager of Belgrade Waterfront, said: “We are very proud to be able to work with one of the world’s most iconic designers, SOM, in realizing this ambitious project. Furthermore, the collaboration with Starwood Hotels & Resorts Worldwide, Inc. to house the renowned St. Regis brand within Kula Belgrade is the result of this shared vision to create a unique destination in the heart of Belgrade, which will amongst many benefits, attract more tourists to our city. This will spur overall growth in economic activity and set Serbia as an even more attractive destination.”

Set centrally in a prime location within Belgrade Waterfront, Kula Belgrade residences will offer stunning views of the waterfront. When completed, Belgrade Waterfront, an integrated master-planned community, will comprise commercial hubs, hotels, educational institutions, healthcare amenities as well as a 1.8 kilometre long public waterfront edge and parks featuring leisure attractions. Belgrade Waterfront will also feature a Cultural District and Historic Plaza, further making the city a cultural and artistic destination.

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For more information, call PR agency New Moment at 011/3222 315 or Belgrade Waterfront Gallery on 0800 300 888, email: [email protected], [email protected] [email protected] or visit www.belgradewaterfront.com.

About Belgrade Waterfront
Belgrade Waterfront is a spectacular new city hub situated along River Sava in Belgrade, Serbia. On a site area of approximately 1 million sqm, and a total construction area of 1.8 million sqm, Belgrade Waterfront is a modern city within the city, developed by Eagle Hills. It will feature world-class residences and offices, Belgrade Mall, hotels, educational institutions, modern healthcare amenities, as well as a 1.8 kilometre long public waterfront edge and public parks featuring leisure attractions. For more information, visit www.belgradewaterfront.com .

About St. Regis Hotels & Resorts
Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at 35 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. Starwood’s ultra-luxury brand is set to expand its legacy to 50 hotels by 2020. For more information and new openings, visit stregis.com or follow Twitter, Instagram and Facebook.

About SOM
Skidmore, Owings & Merrill LLP (SOM) is one of the leading architecture, urban planning, interior design, and engineering firms in the world, with a 79-year reputation for design excellence and a portfolio that includes some of the most important architectural accomplishments of the 20th and 21st centuries. Since its inception, SOM has been a leader in the research and development of specialized technologies, new processes and innovative ideas, many of which have had a palpable and lasting impact on the design profession and the physical environment. The firm’s longstanding leadership in design and building technology has been honored with more than 1,300 awards for quality, innovation, and management. The American Institute of Architects has twice recognized SOM with its highest honor, the Architecture Firm Award—in 1962 and again in 1996. The firm maintains offices in Chicago, New York, San Francisco, Washington, D.C., London, Hong Kong, Shanghai, Dubai and Brussels.