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    August 18, 2021

    St. Regis – Where Indulgence Meets Sophistication

    Combining classic sophistication with a modern sensibility, St. Regis Hotels & Resorts, is committed to delivering exceptional experiences at over 45 luxury hotels and resorts in the best addresses around the world.

    Throughout more than a century long history, the St. Regis name has become a synonym for the impeccable service of the highest class. Marriott International Vice President for Eastern Europe, Mr. Pankaj Birla, visited Belgrade and the construction site of Kula Belgrade – the new home of the prestigious St. Regis Belgrade and The Residences at The St. Regis Belgrade. On that occasion, we talked about the rich history of this famous hotel chain, as well as what this project brings to the Serbian capital.

    Q: St. Regis is a place where tradition and modernity meet. What is the story behind the St. Regis brand?

    The St. Regis hotel brand has a storied history. Launched in 1904, at the corner of Fifth Avenue and 55th Street, in the most exclusive residential section of New York at the time, by magnate John Jacob Astor IV who spared no expense in creating a hotel of world-class luxury and taste. For over the century, St. Regis celebrates the tradition of a fundamental idea – impeccable service of the highest class, but also to make innovations in the field of luxury hotel management and constantly raise the bar in the industry.

    Q: There are many rituals and famous facts about the hotel and branded residences. Can you share with us some of the magic that happened through history and continues to happen today?

    Detail-oriented from the first day, St. Regis history is full of amazing custom-made services that make the staying experience even more special.

    The famous Bloody Marry cocktail was created in the King Cole bar in The St. Regis New York by barman Fernand Petiot. Originally christened the “Bloody Mary”, the cocktail was renamed the “Red Snapper” so as not to offend the hotel’s refined clientele. After more than 80 years, the iconic Bloody Mary remains the signature cocktail of St. Regis. Every “Bloody Mary” cocktail made in St. Regis hotels has a distinctive local character. I am sure that the iconic cocktail in The St. Regis Belgrade will also have the ingredients for which this region is recognizable.

    Celebrating tradition, we must mention our sabrage ritual. Dating back to the battles of Napoleon Bonaparte, who famously opened champagne with his saber in both victory and defeat, the art of sabrage is the signature ceremony of the St. Regis Evening Rituals series. It’s a unique and exciting way to open a bottle of champagne, and a great option to begin an evening social.

    One of our most exclusive and intimate special events is Midnight Supper, designed to honour the traditions of Caroline Astor, mother of John Jacob Astor IV. The concept traces its roots to New York City in the 1800s, when socialite Mrs Astor, hosted invitation-only dinners that went late into the night.

    Q: What can we expect from St. Regis Belgrade?

    St. Regis is a well-known name for utmost luxury, Belgrade would not be an exception. All guests in each of our hotels can expect world-class service and that kind of hotel experience has never been seen before in this city, county, nor region. Being the highest building in Serbia (168 meters) and a new landmark of the capital, within the magnificent Belgrade Waterfront project, with its phenomenal architectural solution – we did not doubt that Kula Belgrade would be a perfect location for the St. Regis brand. A mix of Belgrade’s long and interesting tradition and the new modern design of Kula Belgrade perfectly fits our story of a place that celebrates and connects those two. The rotation of the building represents what makes Belgrade recognizable – the confluence of the Sava River and the Danube. The facade of glass panels will reflect the rivers and the panorama of the city which gives the appearance of fluidity, and, although it stands out for its size, it fits harmoniously into this part of the city. The whole story of this project, as well as attention to every detail, is exactly what makes Kula Belgrade stand out from the crowd.

    Q: Besides the hotel, Kula Belgrade is going to have St. Regis branded apartments. Can you please tell us a little bit more about these properties?

    For all of those who seek ultimate comfort and the most prestigious place of living, The Residences at The St. Regis Belgrade will offer a privileged lifestyle experience. Starting on the 14th floor, the residences are well-appointed for contemporary life. Reflecting the signature unique shape of the building’s architecture, the floors are divided into three collections: Signature, Grand, and Sky. At The Residences at The St. Regis Belgrade, the finest in style is once more matched with extraordinary service, where each request is discreetly met with enthusiasm and commitment. The Residences at The St. Regis Belgrade are exquisite, subtle, and refined in every detail and inspired by nature’s patterns. Overlooking the city skyline and two rivers, residents will have the privilege to see Belgrade from a different perspective and enjoy everyday life with this magnificent view.

    Q: What does inspire you in Belgrade?

    When we were scouting for the location of the new European St. Regis hotel and branded residences, we have searched for a mixture of history combined with modernity. The spirit of Belgrade maybe is still not fully expressed within the world, but Belgrade is a true gem. With its rich tradition, this city reconciled east and west and created an indescribable fusion of good vibes that exude this city. The rivers Sava and Danube are the treasure of Belgrade. Your fellow citizens know how to enjoy and cherish them. From the natural resources that this country provides, through the proud spirit that is passed down through the generations, to the incredible cultural monuments – Belgrade lives in his streets, among the people during a coffee break, and you cannot see that in the picture. You must feel it.