- W Residences Belgrade Will Offer Waterfront Living Curated by W Hotels Worldwide
- The residences at W Belgrade to fuse bold design and insider access with the capital’s signature energy
Belgrade Waterfront has officially announced the arrival of W Belgrade hotel and residences to Serbia. Belgrade is the first city in the region to have W branded residences, the sale of which was launched on Friday, November 22nd in Belgrade Waterfront Sales Centre.
Nikola Nedeljkovic, Belgrade Waterfront General Manager, says: “Belgrade Waterfront leads the trend of branded residences in Serbia, allowing the residents to enjoy all hotel services of the same brand, but in the privacy of their own home. W Residences Belgrade are created for people who demand top of the class quality standards and a premium service, those who love music, fashion and design, healthy lifestyle and time actively spent, at the same time cherishing exclusive WOW experiences”.
Born from the bold attitude and 24/7 culture of New York City, W Hotels has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with more than 50 hotels, W defies expectations and breaks the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later.
The hotel and residences will open at a spectacular location on the Sava riverfront. The connection to the river will be enhanced by a unique rooftop destination bar and infinity pool, exclusively available for hotel guests and residents.
Future homeowners will have an insider access to W Belgrade, including the Living Room, the hotel’s signature take on the hotel lobby. Residents can also enjoy the spacious Away Spa, along with the brand’s signature FIT gym experience. With the brand’s iconic Whatever/Whenever® service available 24/7, and the clued-in W Insider on hand to grant access to the hot-spots nobody knows about, residents will be able to have whatever they want, whenever they want it.
The building which will host the hotel and W branded apartments in Belgrade is inspired by the architectural inheritance of the Serbian capital, its representatives of the modern era such as BIGZ building designed by Dragoslav Brasovan in 1937, but also the monumental brutalist architecture that recently impressed the world, thanks to the New York MOMA exhibition.
Apart from the exterior, the building interior itself will be a special designer adventure, as it will reflect the culture and history of Belgrade and Serbia. Traditional Belgrade kafanas and the famous Belgrade bohemian style appear as some of the central topics and inspirations, wrapped in a contemporary designer interpretation.
To learn more visit https://www.belgradewaterfront.com/en/.
W Residences Belgrade are not owned, developed or sold by Marriott International, Inc., W Hotel Management, Inc., or their affiliates. Beograd na vodi D.O.O. Beograd uses the W Hotels® trademarks and trade names under a license from Marriott International, Inc. or its affiliates. If this license is terminated or expires without renewal, the residential project will no longer be associated with, or have any right to use, the W Hotels brand, trade names or trademarks.