Galerija Belgrade is the winner of the EuropaProperty CEE Retail & Marketplace Award for 2021 in the category of the best large shopping mall in Central and Eastern Europe.
The award has been given for 13 years in a row and represents a prestigious recognition for all commercial brands. This year, more than 500 investors and retail professionals competed in as many as 28 categories.
An expert jury, consisting of 50 professionals, evaluated the projects on the basis of quality, services, innovations and originality. Galerija Belgrade was recognized as the project that pushed the boundaries and brought novelties yet unseen in this part of Europe. One of the most attractive innovations is the mobile application Galerija Belgrade, which brings numerous benefits to its users. By scanning the receipts, users collect points as per principle “one dinar – one point”, and the collected points can be exchanged for a voucher during some of next purchases. More points mean greater savings, as well as progressing through the tiers – bronze, silver and gold – which creates new, increasingly impressive benefits, from invitations to special events to personalized gifts.